Churn Metrics Formula
Churn% = Lost ÷ Start; Retention% = 1 − Churn%; End = Start − Lost + New
For subscription businesses, reducing churn even slightly can have a major compounding effect on long-term revenue.
Measure customer churn, retention, and net growth for the month.
For subscription businesses, reducing churn even slightly can have a major compounding effect on long-term revenue.